Where the Growth really is and why chambers hold the key 

The £47 billion question: Why Britain's Growth engine is stalling
Thursday, July 3, 2025
Where the Growth really is and why chambers hold the key 
CEO & Founder, PAIR
Everyones betting on AI to reboot Britains growth. But the returns wont come from policy or platforms alone. Theyll come from whether the businesses powering the real economy are equipped to use it.

The £47 billion question: Why Britain's Growth engine Is stalling

Only 25% of UK SME’s are actively using AI, despite a conservative estimate of £47 billion in annual productivity gains available from AI adoption for the UK (GOV.UK, 2025).

That's not a tech problem, it's an adoption problem.

Last week's British Chambers of Commerce Global Annual Conference made the solution crystal clear: Britain's next wave of productivity won't just come from Whitehall initiatives or enterprise software rollouts. It will be driven by the 200,000-plus firms represented in Chamber networks – if we can democratise AI capability across them at pace.

The Scale of the Prize

The BCC's new Blueprint for Growth doesn't mince it’s words. AI adoption sits at just 25% for SME’s, with 43% of firms having no plans to change course. Yet closing this gap could unlock massive productivity gains.

The maths is stark:

  • Current state: 1 in 4 firms using AI effectively

  • The opportunity: £47 billion in annual productivity upside

  • The bottleneck: Skills, not tools

As Prime Minister Keir Starmer put it from the main stage: "AI allows us to be more human." His point landed with every business leader in the room – automation of routine work frees people to be more creative, deliver customer value in new ways, and grow. But only if they know how to make that transition.


AI allows us to be more human - Prime Minister Keir Starmer

Why Chambers are uniquely positioned to catalyse AI Adoption

Unlike large corporates, SMEs don't have to wait for steering groups and IT approval cycles. They can adopt AI in weeks, not quarters. When a 50-person marketing agency cuts proposal time by 60% by using AI, a local manufacturer automates compliance reporting, or a boutique consultancy uses AI to deliver more tailored advice to their customer, that's not innovation theatre. That's real, margin-growing transformation.

The structural advantages are clear. Large corporates face layered procurement and 12-18 month implementation cycles that deliver marginal efficiency gains. SMEs get direct founder sign-off, go live in weeks, and see step-change productivity improvements.

Chambers have three structural advantages that make them the natural distribution channel to these SME’s at scale:

  1. Trusted relationships with 200k+ firms who turn to them first for guidance

  2. Local knowledge of sector-specific pain points and use cases

  3. Peer-learning networks where success stories and best practices can spread organically

From policy to prosperity: The BCC AI Academy

Rather than wait for top-down mandates, BCC has moved early to enable the Chamber network to fulfil this role. Their new AI Academy, launched in partnership with PAIR, turns this vision into reality.

First, Chambers across the UK & British Chambers across the world will have the chance to upskill in AI through the BCC AI Academy, so they can lead from the front on AI adoption. Then Regional Chambers will have chance to franchise their own AI Academies and build their own AI Adoption networks for their members.

Wirral Chamber of Commerce were the first out of the blocks in April this year, with a pilot where 42 businesses joined Wirral’s AI Academy powered by Pair - with incredible uptake, and participants saving over 3 hours a week on average and 96% saying AI had boosted the quality of their work, too. Just 2 months into the pilot, the initiative has generated £0.5M of productivity gains for the regions businesses - with much more to come.

The window is now

SME AI adoption is accelerating, and it needs to. The £47 billion opportunity is unmissable.

Now is the moment for Chambers to help their members build their AI capability and unlock their region’s potential, and we’re proud to partner with Chambers ready to take up that mantle.

If you lead a Chamber of Commerce and would like to enquire about having your own AI Academy for your members, please email partner@pairnow.ai or get in touch with your POC at BCC.

Three ways forward-thinking chambers capture this wave

1. Lead, don't follow

The first Chambers to launch AI capability programmes will own their local market. Members will choose you over competitors because you delivered skills they couldn't get elsewhere. Something about not leaving SMEs behind

2. Make success visible

Your early adopters become walking case studies. When local businesses see a Chamber member winning new contracts because they deliver faster, better proposals, they want in.

3. Turn capability into community

AI adoption creates natural member clusters around shared learning. That stickiness translates directly to retention and referrals.

The first-mover advantage

Here's the reality: AI adoption among SMEs isn't slowing down - it's accelerating. The question for Chamber leaders is simple: Will your members get their AI skills from you, or from someone else?

What's missing is leadership at the local level, Chamber CEOs who recognise that AI capability isn't just another member service. It's the competitive advantage that defines which businesses thrive in the next decade.

The opportunity is immediate. The competitive advantage is real. And the window for early-mover advantage is measured in months, not years.





More articles

Abstract composition
Wednesday, June 25, 2025

Written by

Anne Kuhsiek

Case Study: Wirral Chamber of Commerce
How one Regional Chamber helped businesses turn AI anxiety into action and sparked a new wave of confidence and capability across the Wirral.

The Wirral Chamber of Commerce launched the Wirral AI Academy powered by Pair to help local businesses take their first steps into AI. In just one month, members are already seeing real impact: saving time, improving quality, and gaining confidence. With a second cohort on the way, this initiative is setting the pace for how local communities can embrace AI and future-proof their region together.

Monday, June 16, 2025

Written by

Elena Bergmann

Spending Review 2025: 5 Numbers that will transform Government AI
Numbers that show exactly where departments need to focus to turn budget into impact.

The UK government is moving from AI trials to full-scale implementation, backed by £5.25bn in funding. Key targets include 1 in 10 civil servants in digital roles by 2030 and 5% efficiency savings by 2028–29. Success hinges on proven tools and proper training - with a 26-minute daily saving seen only when staff were upskilled. The AI Adoption Fund launches in 2026, rewarding departments that show real, measurable results. The message is clear: AI implementation starts now, and training is the key to unlocking its value.

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Written by

Anne Kuhsiek

Top tips to make your Masterclass learning stick
Practical, research-backed ways to embed your AI learning.

Making the most of your Pair AI Masterclasses isn’t just about taking them - it’s about applying what you’ve learned. In this post, Anne shares three practical, research-backed tips to help you embed your learning: teach others to reinforce your knowledge, exchange ideas with peers to uncover new use cases, and use AI tools regularly to build confidence and capability. Mastery comes through action - and AI is here to support, not replace, your professional growth.

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Thursday, April 24, 2025

Written by

Dr James Kuht MBE

Choosing the right AI licence for your organisation
What's the right answer?

Choosing your AI license can seem like navigating a maze of options. In this article we'll help you choose one and then commit to adopting it in your day to day workflows.

Where the Growth really is and why chambers hold the key 

The £47 billion question: Why Britain's Growth engine is stalling
Thursday, July 3, 2025
Where the Growth really is and why chambers hold the key 
CEO & Founder, PAIR
Everyones betting on AI to reboot Britains growth. But the returns wont come from policy or platforms alone. Theyll come from whether the businesses powering the real economy are equipped to use it.

The £47 billion question: Why Britain's Growth engine Is stalling

Only 25% of UK SME’s are actively using AI, despite a conservative estimate of £47 billion in annual productivity gains available from AI adoption for the UK (GOV.UK, 2025).

That's not a tech problem, it's an adoption problem.

Last week's British Chambers of Commerce Global Annual Conference made the solution crystal clear: Britain's next wave of productivity won't just come from Whitehall initiatives or enterprise software rollouts. It will be driven by the 200,000-plus firms represented in Chamber networks – if we can democratise AI capability across them at pace.

The Scale of the Prize

The BCC's new Blueprint for Growth doesn't mince it’s words. AI adoption sits at just 25% for SME’s, with 43% of firms having no plans to change course. Yet closing this gap could unlock massive productivity gains.

The maths is stark:

  • Current state: 1 in 4 firms using AI effectively

  • The opportunity: £47 billion in annual productivity upside

  • The bottleneck: Skills, not tools

As Prime Minister Keir Starmer put it from the main stage: "AI allows us to be more human." His point landed with every business leader in the room – automation of routine work frees people to be more creative, deliver customer value in new ways, and grow. But only if they know how to make that transition.


AI allows us to be more human - Prime Minister Keir Starmer

Why Chambers are uniquely positioned to catalyse AI Adoption

Unlike large corporates, SMEs don't have to wait for steering groups and IT approval cycles. They can adopt AI in weeks, not quarters. When a 50-person marketing agency cuts proposal time by 60% by using AI, a local manufacturer automates compliance reporting, or a boutique consultancy uses AI to deliver more tailored advice to their customer, that's not innovation theatre. That's real, margin-growing transformation.

The structural advantages are clear. Large corporates face layered procurement and 12-18 month implementation cycles that deliver marginal efficiency gains. SMEs get direct founder sign-off, go live in weeks, and see step-change productivity improvements.

Chambers have three structural advantages that make them the natural distribution channel to these SME’s at scale:

  1. Trusted relationships with 200k+ firms who turn to them first for guidance

  2. Local knowledge of sector-specific pain points and use cases

  3. Peer-learning networks where success stories and best practices can spread organically

From policy to prosperity: The BCC AI Academy

Rather than wait for top-down mandates, BCC has moved early to enable the Chamber network to fulfil this role. Their new AI Academy, launched in partnership with PAIR, turns this vision into reality.

First, Chambers across the UK & British Chambers across the world will have the chance to upskill in AI through the BCC AI Academy, so they can lead from the front on AI adoption. Then Regional Chambers will have chance to franchise their own AI Academies and build their own AI Adoption networks for their members.

Wirral Chamber of Commerce were the first out of the blocks in April this year, with a pilot where 42 businesses joined Wirral’s AI Academy powered by Pair - with incredible uptake, and participants saving over 3 hours a week on average and 96% saying AI had boosted the quality of their work, too. Just 2 months into the pilot, the initiative has generated £0.5M of productivity gains for the regions businesses - with much more to come.

The window is now

SME AI adoption is accelerating, and it needs to. The £47 billion opportunity is unmissable.

Now is the moment for Chambers to help their members build their AI capability and unlock their region’s potential, and we’re proud to partner with Chambers ready to take up that mantle.

If you lead a Chamber of Commerce and would like to enquire about having your own AI Academy for your members, please email partner@pairnow.ai or get in touch with your POC at BCC.

Three ways forward-thinking chambers capture this wave

1. Lead, don't follow

The first Chambers to launch AI capability programmes will own their local market. Members will choose you over competitors because you delivered skills they couldn't get elsewhere. Something about not leaving SMEs behind

2. Make success visible

Your early adopters become walking case studies. When local businesses see a Chamber member winning new contracts because they deliver faster, better proposals, they want in.

3. Turn capability into community

AI adoption creates natural member clusters around shared learning. That stickiness translates directly to retention and referrals.

The first-mover advantage

Here's the reality: AI adoption among SMEs isn't slowing down - it's accelerating. The question for Chamber leaders is simple: Will your members get their AI skills from you, or from someone else?

What's missing is leadership at the local level, Chamber CEOs who recognise that AI capability isn't just another member service. It's the competitive advantage that defines which businesses thrive in the next decade.

The opportunity is immediate. The competitive advantage is real. And the window for early-mover advantage is measured in months, not years.





More articles

Abstract composition
Case Study: Wirral Chamber of Commerce
How one Regional Chamber helped businesses turn AI anxiety into action and sparked a new wave of confidence and capability across the Wirral.
Spending Review 2025: 5 Numbers that will transform Government AI
Numbers that show exactly where departments need to focus to turn budget into impact.
Top tips to make your Masterclass learning stick
Practical, research-backed ways to embed your AI learning.
AI
Choosing the right AI licence for your organisation
What's the right answer?

Where the Growth really is and why chambers hold the key 

The £47 billion question: Why Britain's Growth engine is stalling
Thursday, July 3, 2025
Where the Growth really is and why chambers hold the key 
CEO & Founder, PAIR
Everyones betting on AI to reboot Britains growth. But the returns wont come from policy or platforms alone. Theyll come from whether the businesses powering the real economy are equipped to use it.

The £47 billion question: Why Britain's Growth engine Is stalling

Only 25% of UK SME’s are actively using AI, despite a conservative estimate of £47 billion in annual productivity gains available from AI adoption for the UK (GOV.UK, 2025).

That's not a tech problem, it's an adoption problem.

Last week's British Chambers of Commerce Global Annual Conference made the solution crystal clear: Britain's next wave of productivity won't just come from Whitehall initiatives or enterprise software rollouts. It will be driven by the 200,000-plus firms represented in Chamber networks – if we can democratise AI capability across them at pace.

The Scale of the Prize

The BCC's new Blueprint for Growth doesn't mince it’s words. AI adoption sits at just 25% for SME’s, with 43% of firms having no plans to change course. Yet closing this gap could unlock massive productivity gains.

The maths is stark:

  • Current state: 1 in 4 firms using AI effectively

  • The opportunity: £47 billion in annual productivity upside

  • The bottleneck: Skills, not tools

As Prime Minister Keir Starmer put it from the main stage: "AI allows us to be more human." His point landed with every business leader in the room – automation of routine work frees people to be more creative, deliver customer value in new ways, and grow. But only if they know how to make that transition.


AI allows us to be more human - Prime Minister Keir Starmer

Why Chambers are uniquely positioned to catalyse AI Adoption

Unlike large corporates, SMEs don't have to wait for steering groups and IT approval cycles. They can adopt AI in weeks, not quarters. When a 50-person marketing agency cuts proposal time by 60% by using AI, a local manufacturer automates compliance reporting, or a boutique consultancy uses AI to deliver more tailored advice to their customer, that's not innovation theatre. That's real, margin-growing transformation.

The structural advantages are clear. Large corporates face layered procurement and 12-18 month implementation cycles that deliver marginal efficiency gains. SMEs get direct founder sign-off, go live in weeks, and see step-change productivity improvements.

Chambers have three structural advantages that make them the natural distribution channel to these SME’s at scale:

  1. Trusted relationships with 200k+ firms who turn to them first for guidance

  2. Local knowledge of sector-specific pain points and use cases

  3. Peer-learning networks where success stories and best practices can spread organically

From policy to prosperity: The BCC AI Academy

Rather than wait for top-down mandates, BCC has moved early to enable the Chamber network to fulfil this role. Their new AI Academy, launched in partnership with PAIR, turns this vision into reality.

First, Chambers across the UK & British Chambers across the world will have the chance to upskill in AI through the BCC AI Academy, so they can lead from the front on AI adoption. Then Regional Chambers will have chance to franchise their own AI Academies and build their own AI Adoption networks for their members.

Wirral Chamber of Commerce were the first out of the blocks in April this year, with a pilot where 42 businesses joined Wirral’s AI Academy powered by Pair - with incredible uptake, and participants saving over 3 hours a week on average and 96% saying AI had boosted the quality of their work, too. Just 2 months into the pilot, the initiative has generated £0.5M of productivity gains for the regions businesses - with much more to come.

The window is now

SME AI adoption is accelerating, and it needs to. The £47 billion opportunity is unmissable.

Now is the moment for Chambers to help their members build their AI capability and unlock their region’s potential, and we’re proud to partner with Chambers ready to take up that mantle.

If you lead a Chamber of Commerce and would like to enquire about having your own AI Academy for your members, please email partner@pairnow.ai or get in touch with your POC at BCC.

Three ways forward-thinking chambers capture this wave

1. Lead, don't follow

The first Chambers to launch AI capability programmes will own their local market. Members will choose you over competitors because you delivered skills they couldn't get elsewhere. Something about not leaving SMEs behind

2. Make success visible

Your early adopters become walking case studies. When local businesses see a Chamber member winning new contracts because they deliver faster, better proposals, they want in.

3. Turn capability into community

AI adoption creates natural member clusters around shared learning. That stickiness translates directly to retention and referrals.

The first-mover advantage

Here's the reality: AI adoption among SMEs isn't slowing down - it's accelerating. The question for Chamber leaders is simple: Will your members get their AI skills from you, or from someone else?

What's missing is leadership at the local level, Chamber CEOs who recognise that AI capability isn't just another member service. It's the competitive advantage that defines which businesses thrive in the next decade.

The opportunity is immediate. The competitive advantage is real. And the window for early-mover advantage is measured in months, not years.





More articles

Abstract composition
Case Study: Wirral Chamber of Commerce
How one Regional Chamber helped businesses turn AI anxiety into action and sparked a new wave of confidence and capability across the Wirral.
Spending Review 2025: 5 Numbers that will transform Government AI
Numbers that show exactly where departments need to focus to turn budget into impact.
Top tips to make your Masterclass learning stick
Practical, research-backed ways to embed your AI learning.
AI
Choosing the right AI licence for your organisation
What's the right answer?

Do your best work faster with AI

Book a short session to see how Pair fits your organisation

Team working in an office watching at a presentation

Do your best work faster with AI

Book a short session to see how Pair fits your organisation

Team working in an office watching at a presentation

Do your best work faster with AI

Book a short session to see how Pair fits your organisation

Team working in an office watching at a presentation
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We’re still Inversity Ltd, now trading as Pair.

We are based in London.

Timezone (GMT)

Stay in the Loop

Stay informed about our latest news and product feature updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

We’re still Inversity Ltd, now trading as Pair.

We are based in London.

Timezone (GMT)

Stay in the Loop

Stay informed about our latest news and product feature updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

We’re still Inversity Ltd, now trading as Pair.