Decoded

Insights, examples and perspectives from the Pair team
 Collaborative work session overhead view of six people collaborating at a rustic wooden table with coffee, papers, and a laptop
Friday, August 8, 2025

Written by

Anne Kuhsiek

AI, One Step at a Time
Real stories from SMEs embracing AI to work smarter, not harder

Curious how AI can fit into your team’s workflow? Hear directly from Wirral businesses who’ve made it part of their daily operations, and why they’re not looking back.

Thursday, July 31, 2025

Written by

Elena Bergmann

The End of Dropdown Personalisation
Segmentation is not personalisation. Why AI means capability building can finally match the complexity of how people actually work.

Your company just deployed its new AI adoption platform. The screen loads with a familiar sight: five polished personas arranged in a neat grid, each with their own icon and carefully crafted description.

Thursday, July 24, 2025

Written by

Adrian Montagu & Elena Bergmann

Meet Maia: she tells you how good your prompting really is
Turning breakthrough APIs into breakthrough capability

It was a Tuesday afternoon when our engineering Teams channel lit up: "Gemini Live API just entered public preview. Real-time, multimodal, frame-by-frame interactions."

Thursday, July 3, 2025

Written by

Dr James Kuht MBE

Where the Growth really is and why chambers hold the key 
The £47 billion question: Why Britain's Growth engine is stalling

Everyone’s betting on AI to reboot Britain’s growth. But the returns won’t come from policy or platforms alone. They’ll come from whether the businesses powering the real economy are equipped to use it.

Abstract composition
Wednesday, June 25, 2025

Written by

Anne Kuhsiek

Case Study: Wirral Chamber of Commerce
How one Regional Chamber helped businesses turn AI anxiety into action and sparked a new wave of confidence and capability across the Wirral.

The Wirral Chamber of Commerce launched the Wirral AI Academy powered by Pair to help local businesses take their first steps into AI. In just one month, members are already seeing real impact: saving time, improving quality, and gaining confidence. With a second cohort on the way, this initiative is setting the pace for how local communities can embrace AI and future-proof their region together.

Do your best work faster with AI

Book a short session to see how Pair fits your organisation

Team working in an office watching at a presentation

Do your best work faster with AI

Book a short session to see how Pair fits your organisation

Team working in an office watching at a presentation

Do your best work faster with AI

Book a short session to see how Pair fits your organisation

Team working in an office watching at a presentation
We are based in London.

Timezone (GMT)

Stay in the Loop

Stay informed about our latest news and product feature updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

We’re still Inversity Ltd, now trading as Pair.

We are based in London.

Timezone (GMT)

Stay in the Loop

Stay informed about our latest news and product feature updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

We’re still Inversity Ltd, now trading as Pair.

We are based in London.

Timezone (GMT)

Stay in the Loop

Stay informed about our latest news and product feature updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

We’re still Inversity Ltd, now trading as Pair.