Decoded
Insights, examples and perspectives from the Pair team


Friday, October 24, 2025
Written by
Elena Bergmann
From Operators to Orchestrators
Why curation, evaluation & narration will define high-performance careers in the age of AI
The smartest executives I know aren't asking whether to adopt AI – they're asking how to become irreplaceable because of it.

Friday, September 26, 2025
Written by
Anne Kuhsiek
How a traditional wholesaler became an AI pioneer in six months
Regal Wholesale's journey from spreadsheet searches to custom AI agents, powered by the Wirral AI Academy
Regal Wholesale is an award-winning, family-run brand distribution and wholesale business, widely regarded as the No.1 distributor of paper hygiene products across the UK, with a growing international footprint. Facing increasing customer expectations and growing competition, Regal launched a company-wide digital transformation spanning CRM improvements to ISO certifications. But their participation in the Wirral AI Academy, powered by PAIR, unlocked something different.

Monday, September 22, 2025
Written by
Anne Kuhsiek
Wirral AI Academy Impact Report
Embedding AI into everyday work
On-the-ground results of how businesses in the Wirral are adopting AI – from early experimentation to embedded change – and what it means for the future of their community.

Friday, August 8, 2025
Written by
Anne Kuhsiek
AI, One Step at a Time
Real stories from SMEs embracing AI to work smarter, not harder
Curious how AI can fit into your team’s workflow? Hear directly from Wirral businesses who’ve made it part of their daily operations, and why they’re not looking back.

Thursday, July 31, 2025
Written by
Elena Bergmann
The End of Dropdown Personalisation
Segmentation is not personalisation. Why AI means capability building can finally match the complexity of how people actually work.
Your company just deployed its new AI adoption platform. The screen loads with a familiar sight: five polished personas arranged in a neat grid, each with their own icon and carefully crafted description.
Decoded
Insights, examples and perspectives from the Pair team


From Operators to Orchestrators
Why curation, evaluation & narration will define high-performance careers in the age of AI

How a traditional wholesaler became an AI pioneer in six months
Regal Wholesale's journey from spreadsheet searches to custom AI agents, powered by the Wirral AI Academy

Wirral AI Academy Impact Report
Embedding AI into everyday work

AI, One Step at a Time
Real stories from SMEs embracing AI to work smarter, not harder

The End of Dropdown Personalisation
Segmentation is not personalisation. Why AI means capability building can finally match the complexity of how people actually work.
Decoded
Insights, examples and perspectives from the Pair team


From Operators to Orchestrators
Why curation, evaluation & narration will define high-performance careers in the age of AI

How a traditional wholesaler became an AI pioneer in six months
Regal Wholesale's journey from spreadsheet searches to custom AI agents, powered by the Wirral AI Academy

Wirral AI Academy Impact Report
Embedding AI into everyday work

AI, One Step at a Time
Real stories from SMEs embracing AI to work smarter, not harder

The End of Dropdown Personalisation
Segmentation is not personalisation. Why AI means capability building can finally match the complexity of how people actually work.
Do your best work faster with AI
Book a short session to see how Pair fits your organisation

Do your best work faster with AI
Book a short session to see how Pair fits your organisation

Do your best work faster with AI
Book a short session to see how Pair fits your organisation
