Decoded
Insights, examples and perspectives from the Pair team


Friday, August 8, 2025
Written by
Anne Kuhsiek
AI, One Step at a Time
Real stories from SMEs embracing AI to work smarter, not harder
Curious how AI can fit into your team’s workflow? Hear directly from Wirral businesses who’ve made it part of their daily operations, and why they’re not looking back.

Thursday, July 31, 2025
Written by
Elena Bergmann
The End of Dropdown Personalisation
Segmentation is not personalisation. Why AI means capability building can finally match the complexity of how people actually work.
Your company just deployed its new AI adoption platform. The screen loads with a familiar sight: five polished personas arranged in a neat grid, each with their own icon and carefully crafted description.

Thursday, July 24, 2025
Written by
Adrian Montagu & Elena Bergmann
Meet Maia: she tells you how good your prompting really is
Turning breakthrough APIs into breakthrough capability
It was a Tuesday afternoon when our engineering Teams channel lit up: "Gemini Live API just entered public preview. Real-time, multimodal, frame-by-frame interactions."

Thursday, July 3, 2025
Written by
Dr James Kuht MBE
Where the Growth really is and why chambers hold the key
The £47 billion question: Why Britain's Growth engine is stalling
Everyone’s betting on AI to reboot Britain’s growth. But the returns won’t come from policy or platforms alone. They’ll come from whether the businesses powering the real economy are equipped to use it.

Wednesday, June 25, 2025
Written by
Anne Kuhsiek
Case Study: Wirral Chamber of Commerce
How one Regional Chamber helped businesses turn AI anxiety into action and sparked a new wave of confidence and capability across the Wirral.
The Wirral Chamber of Commerce launched the Wirral AI Academy powered by Pair to help local businesses take their first steps into AI. In just one month, members are already seeing real impact: saving time, improving quality, and gaining confidence. With a second cohort on the way, this initiative is setting the pace for how local communities can embrace AI and future-proof their region together.
Decoded
Insights, examples and perspectives from the Pair team


AI, One Step at a Time
Real stories from SMEs embracing AI to work smarter, not harder

The End of Dropdown Personalisation
Segmentation is not personalisation. Why AI means capability building can finally match the complexity of how people actually work.

Meet Maia: she tells you how good your prompting really is
Turning breakthrough APIs into breakthrough capability

Where the Growth really is and why chambers hold the key
The £47 billion question: Why Britain's Growth engine is stalling

Case Study: Wirral Chamber of Commerce
How one Regional Chamber helped businesses turn AI anxiety into action and sparked a new wave of confidence and capability across the Wirral.
Decoded
Insights, examples and perspectives from the Pair team


AI, One Step at a Time
Real stories from SMEs embracing AI to work smarter, not harder

The End of Dropdown Personalisation
Segmentation is not personalisation. Why AI means capability building can finally match the complexity of how people actually work.

Meet Maia: she tells you how good your prompting really is
Turning breakthrough APIs into breakthrough capability

Where the Growth really is and why chambers hold the key
The £47 billion question: Why Britain's Growth engine is stalling

Case Study: Wirral Chamber of Commerce
How one Regional Chamber helped businesses turn AI anxiety into action and sparked a new wave of confidence and capability across the Wirral.
Do your best work faster with AI
Book a short session to see how Pair fits your organisation

Do your best work faster with AI
Book a short session to see how Pair fits your organisation

Do your best work faster with AI
Book a short session to see how Pair fits your organisation
