Stellar MLS is one of the largest and most influential multiple listing services in the U.S., serving nearly 80,000 real estate professionals across 20 REALTOR® associations in Florida and Puerto Rico. In a market defined by rapid change, it provides the clarity, stability, and support agents and brokers need to navigate the market and serve their customers with confidence. 

The organization has built its reputation by staying close to the brokers, agents, and associations it serves. That makes time a strategic resource. Every hour spent on routine work is an hour that can’t go toward solving problems, understanding customers, or strengthening the relationships that set Stellar MLS apart. 

As AI became more capable, Stellar MLS saw an opportunity to change that equation and make AI work for their people. The goal was to give people more time for the work only they can do. 

That’s what Stellar MLS set out to achieve with PAIR: helping employees apply AI where it can improve their work, making stronger ways of working easier to spread across teams, and giving leaders a clearer view of where adoption is creating value. 

The challenge: moving from AI awareness to adoption 

Stellar MLS had already introduced its leadership team to AI. The next challenge was extending that across the rest of the organization. 

The goal wasn’t simply to get more people experimenting with AI. Stellar wanted employees to recognize where it could improve the work, they were already responsible for, and to feel confident using it there. 

For a business built around service and relationships, that changes what success looks like. 

The value had to show up in the work itself: better output, less time spent on routine tasks, and more capacity for the conversations, judgment, and problem-solving that sit at the heart of Stellar’s customer relationships. 

But AI doesn’t stand still, and neither could Stellar MLS’ approach to adoption. As new tools and capabilities emerged, people needed to keep developing their use of AI; teams needed a way to build on what was working, and leaders needed to understand where those changes were creating value. 

Making AI adoption visible, repeatable, and scalable 

PAIR gave Stellar MLS a structured way to turn individual AI use into organization-wide adoption. Employees applied AI to the tasks, decisions, and workflows already part of their roles, while leaders gained a clear view of how capability was developing across the workforce. 

Progress was recognized in monthly team meetings, helping keep momentum visible and reinforcing that adoption was something the organization was actively building. 

As of October 2026, 89% of Stellar MLS users had reached Fundamentals, 79% had progressed to Proficiency, and 67% had achieved Mastery. 

That puts Stellar MLS among PAIR's strongest-performing enterprise customers for AI certification, with the highest Mastery rate among the organisations reviewed. 

(Impact figures are based on self-reported outcomes from Stellar MLS employees using PAIR. Certification rates are based on PAIR platform data as of October 2026.) 

What stands out isn’t just how many people progressed, but what that progression led to. Employees moved beyond the fundamentals into more advanced use, where AI became part of how the work gets done rather than something people simply experimented with. 

For Stellar MLS, that depth of adoption creates a stronger foundation to build from: people are developing how they use AI, leaders can see where capability is growing, and the organization has a clearer view of what’s worth building on next. 

The results: turning time savings into higher-value work 

Stellar MLS employees report saving an average of 2.96 hours every week. Over the course of a year, that’s close to a month of working time per person. 

The more important question is what that time makes possible. 

For Chris Lumia, Director of Business Development at Stellar MLS, it means more room to speak with influential brokers, stay close to Stellar’s associations, and invest in the relationships central to his role. By reducing the time spent on lower-value work around those relationships, AI is giving him more room to focus on the people Stellar serves. 

And the impact goes beyond time. 80% of users report improved work quality, while 70% say their work has become more fulfilling. 

For Stellar, those results are a stronger measure of adoption than usage alone. AI is beginning to change both the work people produce and where they’re able to spend their time. 

PAIR brings those outcomes together with adoption data, helping Stellar MLS see whether stronger AI capability is translating into better work and more capacity for the parts of the job where people add the most value. 

“What we value about PAIR is that it’s helping us build AI capability in a way that keeps developing over time. Our teams are applying it to real work, we can see the impact in the time they’re saving and the quality of their work, and that ultimately creates more capacity for the brokers, agents, and associations we serve.” 

Mathew Kallumadil 
Senior Vice President, Technology & Innovation, Stellar MLS 

From workforce adoption to industry leadership 

Stellar MLS is already seeing what stronger AI capability can unlock: employees are saving time, improving the quality of their work, and creating more room for the relationships the business is built around. 

As AI continues to evolve, so will the way Stellar’s people use it. Employees are already beginning to return to PAIR for recertification, receiving personalized updates on what has changed since they were last certified. It’s one way Stellar is turning an initial rollout into an ongoing cycle of adoption, where capability keeps developing alongside the technology. 

What Stellar MLS is learning inside its own workforce is also becoming increasingly valuable to the wider community it serves. By experiencing AI adoption firsthand, its teams are building a practical understanding of where AI improves work, where human judgment still counts, and what it takes to turn new tools into better ways of working. 

That gives Stellar MLS something useful to bring to brokers, agents, and associations as they face the same questions: not theory, but experience grounded in what has actually worked inside the organization. 

For Stellar MLS, that’s the bigger opportunity: use AI to strengthen the organization today, create more time for the relationships that matter, and build the experience to help the wider real estate community navigate what comes next. 

Create more time for the work only people can do 

PAIR helps organizations turn AI adoption into better ways of working, giving people more time for higher-value work and leaders clearer evidence of where AI is creating value.